One brand,
two practices,
one compounding engine.

From two practices to
one authority engine.

Live Aligned isn't a generic therapy practice. It's an integrative-medicine brand built around a tight set of niches — perimenopause, maternal mental health, nervous-system regulation, metabolic health — paired with a B2B consulting practice serving CalAIM, ECM, and SUD service-line clients. Both run on your name. Neither has a marketing engine yet.

You have a real clinical brand. ACT, lifestyle medicine, somatic work, clinical nutrition therapy under one PC structure. A niche set that earns premium positioning. A blog that's already publishing monthly. An Instagram account, a TikTok account, and the kind of expertise — LCSW + CMNCS, plus your CalAIM advisory role at BlueRidge — that very few competitors can replicate in California.

You have a real B2B practice. The Strategic Consulting page on livealigned.co, plus the Senior Advisor work at BlueRidge Management Solutions, isn't a side hustle — it's a parallel business serving health plans, counties, and community-based organizations on Enhanced Care Management implementation. That's a $200K+ engagement-shaped market that lives or dies on authority and referrals, not paid acquisition.

What's missing is the system that compounds them. The clinical practice has open associate hours that aren't filling. The consulting practice has authority that isn't being broadcast. The blog isn't earning search traffic. The Meta ads (we got pinged through one) are running but without the lifecycle behind them that turns clicks into clients. Two practices running in parallel instead of one engine running in series.

The long-term goal is simple: every clinical inquiry feeds the brand, every brand asset feeds the consulting authority, every consulting engagement feeds the clinical credibility. Live Aligned becomes the kind of practice that competitors can't price against, because it isn't a single line of business — it's a system.

Where you are vs.
where this takes you.

Eight axes of the Live Aligned marketing surface, current state and post-engagement state.

What the system should produce.

Illustrative 12-month targets across both practices, anchored against AYMI benchmarks for integrative-clinical brands with parallel B2B arms.

Targets are directional and tied to a Growth System engagement. Conservative tier preserves the niche and authority work without paid acquisition; the top tier accelerates clinical volume while compounding the B2B authority engine.

The three doorways into Live Aligned.

Your niche isn't a category — it's a stance. People living inside bodies that are changing, navigating systems that aren't designed for them. Three personas, all converging on your clinical-plus-integrative philosophy.

All three personas pay premium. All three respond to the same brand voice — clinically credentialed, integrative-minded, system-aware. The two clinical personas feed the practice; the B2B persona feeds the consulting arm; the brand assets earn the audience for all three.

The Live Aligned Authority Engine.

The central play isn't more channels. It's a single content + lead system that compounds across the clinical practice, the consulting arm, and your personal authority as a CalAIM-fluent LCSW.

Two pillars per practice, one voice.

Four content pillars covering both practices, all under the same operator-led byline.

Operating cadence

• Two long-form pieces per month — one clinical, one B2B, AI-drafted in your voice from outline conversations. You approve in ~45 minutes per piece.
• Twelve LinkedIn posts per month — three per week, mixing clinical and B2B angles.
• Eight Instagram posts per month — clinical-only, driven by the perimenopause and maternal pillars.
• One monthly newsletter — 800-1,200 words across both pillars, plus a "what I'm reading" cut.
• Quarterly content audit — what's converting, what to retire, what to double down on.

Meta + Google for the practice, organic-only for the consulting arm.

Paid acquisition makes sense for the clinical practice — predictable cost-per-consult, statewide telehealth means lookalike audiences scale. The B2B arm is too narrow for paid; it scales on authority and inbound.

Clinical paid stack

• Meta (Facebook + Instagram). Persona-specific creative across perimenopause and maternal mental health. Statewide California targeting with concentration on the Bay Area, LA, and San Diego DMA's.
• Google Search. Tight intent terms — "perimenopause therapist California," "somatic therapist San Francisco," "maternal mental health therapist statewide" — with location-extension on telehealth eligibility.
• Lookalike modeling. Once 50+ cash-pay clinical clients are seeded, AYMI builds 1-3% lookalike audiences on Meta off that cohort. Cost-per-consult compounds down.
• Spend governance. Start $2,000-$3,500/mo combined media. Scale only when CAC stays inside the $90-$160 band that pencils against the LTV of an integrative-care client.

The consulting practice that compounds.

B2B in behavioral health doesn't move on Meta ads. It moves on LinkedIn, on conference panels, and on the quiet credibility of being published under your own name.

What runs

• Operator posts. Two LinkedIn long-form posts per month under your byline on CalAIM, ECM, service-line design, compliance. Direct narrative, no consultant-speak.
• Reactive commentary. Weekly short-form posts reacting to DHCS guidance updates, county RFP cycles, behavioral health legislation. Establishes you as the operator-not-pundit voice.
• Targeted connection outreach. Quarterly batch of personalized connection requests to county BH directors, health plan ECM leads, and SUD program managers. Warm-list curation, not spam.
• Selective sponsored placement. One or two sponsored posts per quarter targeted to specific job titles (Director of Behavioral Health, ECM Program Manager). LinkedIn's job-title targeting is among the most precise B2B vehicles available.
• Quarterly perspectives PDF. A long-form perspective on the CalAIM landscape, distributed as a gated download to grow the B2B email list.

What happens between intake and consult.

Most clinical inquiries don't book on first contact. Most B2B prospects don't sign in their current budget cycle. Lifecycle email is the ripener that survives both gaps.

Clinical flows

• Welcome flow. 3 emails after lead-magnet download: clinical context, who you are, how Live Aligned approaches your specific niche.
• Persona nurture. 5 emails over 14 days targeted to perimenopause or maternal mental health, ending in an invitation to a fit consult.
• Pre-first-session sequence. 3 emails between booking and session one: what to expect, what to bring, the integrative-medicine framing.
• Post-first-session follow-up. 2 emails: a check-in, a clinical reflection, an easy continuation.
• Dormant reactivation. Quarterly thoughtful note to clients who paused or graduated.

B2B broadcast

One quarterly broadcast to the B2B list — your CalAIM/ECM perspective, distributed to a tight list of operators. 600-1,500 subscribers within 12 months. Open rate target 45-55% (B2B operator list, premium voice).

A site that holds both practices.

Live Aligned on Wix works for a single-clinician shape. To hold the clinical + consulting + brand voice cleanly, the site needs a rebuild — Wix-preserved or Webflow-migrated, your call.

Rebuild priorities

• Clinical homepage. Persona doorways for perimenopause, maternal, and integrative — with associate visibility and direct booking.
• Consulting homepage. CalAIM/ECM service positioning, case-study placeholders for current BlueRidge work (anonymized as appropriate), a clear "schedule an audit conversation" CTA.
• About the operator. One page that holds Cortney as the bridge — LCSW + CMNCS + BlueRidge Senior Advisor + integrative-medicine practitioner. Your credentialing becomes a brand asset.
• Resources hub. Lead magnets for each persona, blog feed, and a "perspectives" library for B2B.
• Booking infrastructure. Calendar embed (SimplePractice / Grow Therapy compatibility) for clinical, with associate-aware routing. Calendly for B2B discovery calls.
• Mobile-first. 80%+ of clinical search happens on phones. Every screen is built for that first.

Built for a dual-practice operator.

You're running clinical, consulting, content, and brand under one roof. Operational drag is the enemy. AI handles the drafting and the triage; you handle the approvals.

Core systems

• Unified CRM & lead scoring. Clinical and B2B leads tagged by source, persona, and priority. Associate-aware routing for clinical, you-only routing for B2B.
• AI-drafted content workflow. Two long-form pieces per month + monthly newsletter, AI-drafted in your voice from your outline conversations. You review and refine in under 90 min/mo total.
• LinkedIn post drafting. Weekly LinkedIn posts AI-drafted from your real positions — you approve or edit in ~5 min each.
• Weekly insight digest. Monday morning email: what spent, what converted, what to decide, what AYMI is testing this week. Both practices in one read.
• Unified dashboard. Inquiries, consults booked, associate utilization, content performance, B2B pipeline, paid spend. Phone-friendly. No login required.

AYMI's track record.

Three engagements from the AYMI case library that mirror your shape — clinically-positioned, premium-priced, dual-audience (consumer + B2B).

Three shapes of engagement.

Each shape is structured as a monthly retainer with a 90-day initial sprint. Media spend, software, and any contributor or creator fees are pass-through and billed separately from the retainer. The right shape depends on how aggressively you want to pursue the clinical scaling, the B2B authority engine, or both.

The Growth System.

How the first quarter runs.

• Weeks 1–3 · Build. Brand audit and site rebuild planning. CRM and email platform configured. Lead magnets drafted for the three personas. LinkedIn authority engine scoped with you.
• Weeks 4–6 · Launch. Site shipped (clinical + consulting + about). Meta + Google clinical campaigns live at conservative spend. First LinkedIn long-form published. First newsletter sent.
• Weeks 7–9 · Tune. Persona pages A/B tested. Associate routing live. Clinical CAC dialed against the $90-$160 target. First B2B inbound from LinkedIn authority work.
• Weeks 10–12 · Compound. Lookalike clinical audiences live. SEO authority compounding. Lifecycle flows producing dormant reactivations. Quarterly CalAIM perspectives piece shipped.

At the end of the sprint Live Aligned has a unified brand, a converting site for both practices, paid acquisition feeding the clinical side, an authority engine seeding the B2B side, and the dashboard that lets you make weekly throttle decisions in 30 seconds.